Annual Contract Value ACV
ACV Definition
ACV (annual contract value) shows the worth of a contract as a KPI that is normalized to a year. It´s a yearly value of of an individual customer and very helpful in subscription based business as a sales KPI.
Basically, it’s the average annual dollar amount a contract is worth, excluding any one-time fees or purchases.[1]
Annual contract value (ACV) calculates the revenue generated from a single contract normalized over a year.[2]
Since it´s clearly a calculated thing, we must understand it as KPI that makes success of sales comparable among all the sales guys a company have. It´s counted only once --> Depending on the company's rules in the year or quarter or month of deal closing.
The calculation is very simple:
ACV = (total contract value) / (number of years)
- for total contract value look at TCV.
- number of years means: the number of years the subscription is valid